President Lourri Hammack announced a new partnership with The Standard Society for Midwest representation for commercial production.

"We are delighted to join forces with Katy and Heather as they embark on their new partnership. They are fierce forces of nature and The Standard Society gives them a new venue to ply their craft for matchmaking phenomenal production partnerships," Hammack said.

The newly formed Chicago-based team of Katy Richter and Heather Guillen (aka The Standard Society) launched their talent-representative venture this spring, but the two are veterans in uniting creative people in the advertising and production communities.